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Driftwood
The Yard Gym West Hollywood — concrete facade with backlit signage

Case Study — West Hollywood, CA

The Yard WeHo.

A second flagship for The Yard — general contracted ground-up by Driftwood. Hand-troweled concrete facade, blackened steel storefront, and a training floor engineered for the brand's most demanding sessions.

— Scope

Built end to end.

Build

Full general contracting — demo, framing, MEP, concrete facade and storefront.

Finishes

Hand-troweled stucco, blackened steel, sealed concrete floor.

Fit-Out

Rig install, signage coordination, retail front and reception.

The Yard WeHo during construction with scissor lift
Mid-build · Signage install
The Yard WeHo at night, illuminated signage
Pre-opening · Night
The Yard WeHo training floor with branded racks and members training
Open floor · Member session

— Notes

A floor that holds heavy days.

Existing bow-truss timber ceiling preserved and blacked out. Exposed ductwork painted to recede. Rig anchored into structural steel, sealed concrete floor finished to take dropped plates without telegraphing. Every detail tuned to the way The Yard actually trains.

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